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Sierra has raised $110 million to deploy technical developments
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We finally have some visibility on what former Salesforce CEO-in-waiting and OpenAI board member Bret Taylor has been up to: customer service bots.
Sierra has raised $110 million from Benchmark and Sequoia, and from the sounds of it, it just plans to execute well on deploying technical developments made elsewhere. Notably:
āWhat that means in practice is that thereās not a single model producing a response from a Sierra agent.ā In fact, Taylor says, it sometimes involves as many as seven models, including one they have dubbed āthe supervisorā that monitors answer quality, and if it deems the answer questionable, it sends it back for reevaluation.Techcrunch
The āsupervisorā architecture is similar to the LLM-OS others have discussed:
Sierra is also pioneering outcome-based pricing, meaning they get paid when they resolve the issue. This is a big deal, as they get paid for value generated/cost saved and become directly visible in management accounting. It also allows them to charge substantially more and allows them to ask for and receive much deeper access into the customerās service stack.
āWe think outcome-based pricing is the future of software. I think with AI we finally have technology that isnāt just making us more productive but actually doing the job. Itās actually finishing the job,āBret Taylor, CEO toTechcrunch
For now, it looks like a deep-integration enterprise software solution. They most closely resemble Palantir, with deployed engineers building pipelines into the customerās data stack to extract, cleanup, and load data necessary for the product to run. Well-defined inputs, well-defined and limited actions that can be taken. If Palantir-Bot can order drones, why canāt your company bot cancel a customerās shoe delivery?
Sierra:
has access to retrieval augmented generation of company policies and documentation
has customizable restrictions
has allowed actions
handoff or escalates to human agents if things get too tough
No doubt, over time, the ādisengagement rateā will drop.
Ateās View
Skeptical but hopeful. If it does work, the long hours of being on hold to change a reservation or ticket are finally over.




