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Cogniscendo

Buy Anything Now

TikTok’s new Shop feature identifies and fulfills human desire in the shortest amount of time possible

Prakash's avatar
Prakash
Jan 30, 2024
∙ Paid

What is the purpose of technology except fulfillment of human desire? And what better use of technology than to identify and fulfill those desires in the shortest amount of time possible?

This is what TikTok’s new Shop feature does, reports Bloomberg, though details are otherwise sparse. Reportedly:

  • you can click on any item in a TikTok video

  • and find similar products on TikTok Shop

  • turning every video into an infomercial

  • x1 million fold monetizable ad content

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