2024-06-11-EB-13: The Pathfinder
Jim Yu reveals how AI search engines are impacting SEO, demanding a shift from keywords to authority and valuable content.
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Here’s today at a glance:
EB-13: The Pathfinder
Who
Jim Yu (LinkedIn), founder and executive chair at Brightedge, the enterprise SEO platform used by over 50% of the Fortune 500.
I am also joined by my first guest host, Daniel Griffin (LinkedIn), founder of ARCHIGNES, a search research & development lab building tools for exploring & evaluating search engines.
What
The interview explored AI-powered search, specifically focusing on the emergence of new search engines and the adjustments of players in the market.
Jim discusses the rapid growth of Perplexity, which is generating referral traffic to major brands at a 40% month-over-month rate.
He analyzes the unique challenges Google faces in adapting to this new landscape, including the potential disruption to their ad-driven revenue model.
The conversation explores the evolving role of SEO in …
