2024-05-22-EB-11: The Performative Marketer
Arcads' AI-powered ad avatars are taking the marketing world by storm. Discover how they're changing the game.
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Here’s today at a glance:
EB-11: The Performative Marketer
Who
Romain Torres (LinkedIn), the co-founder of arcads.ai
What
Arcads leverages AI to generate video ads featuring realistic "AI actors." These actors are created using a two-minute video from real human creators, known as "UGC creators."
The platform allows marketers to A/B test different scripts and AI actors to find the most effective combination, driving higher engagement and conversions.
This is the tweet that started it all. At 4.7 million views, it is now my (dubiously) top-performing tweet ever. Also my first real community note (a clarification rather than denial). This young woman is an animated advertisement avatar, built by arcads.ai. She never said those words about a product designed to remove body odor.
